Encinitas Auto - Case Study
Encinitas Auto
Trade Show Giveaway
Project completed on Jun 24th, 2010
Industry: Automotive
Company Promotion: Customer Appreciation Giveaway
Result: Our neighbor down the road, Encinitas Foreign and Domestic Auto (EFADAR) was already a client of our sister division Durrani Design when they asked us about creating a new customer loyalty marketing campaign. We suggested the 3D custom compressed t-shirt shape and they loved the idea. Our design division at Durrani was already managing all of their website design, marketing and search engine optimization so it made sense for us to also come up with the design for their new compressed t-shirts.
Our team took care of every detail for EFADAR: we designed the actual screen print for the t-shirt, shot the photos of their classic Corvair signature surf van, designed the insert card and custom 3D shape and even included the new cutout promotional coupon for their customers. The EFADAR surfboard Corvair truck is a well known icon in the little surf town of Encinitas, so when these 3D compressed t-shirt shapes hit the shelves, they were a huge hit. The order was also split between 3 different t-shirt colors to give the recipient a choice of shirt (the more the recipient likes the shirt, the more often it will be worn). Recipients were also directed towards the company website to enter to win a free auto detail by simply submitting their email address (email addresses are a great tool for marketing campaigns).
We really get excited about projects like this. It lets us really flex our creative muscle and come up with a great campaign start to finish and includes our design team, staff photographers and marketing group.
Compressed t-shirts come in hundreds of shapes including the 3D custom shape shown below. The 3D shape is achieved by using 3 printed insert cards and wrapping all sides of the compressed t-shirt, instead of just the usual front and optional back. With compressed t-shirts you get double the promotional value: first with the compressed shirt and second with people walking around town wearing the t-shirt promoting your company.
