Freezecrowd - Case Study

Freezecrowd recently attended a couple of events to promote their social media site, Freezecrowd.com. The site connects college students and alumni through photos, a web yearbook if you will. Freezecrowd, which is free to join, is interactive and fun.

To go along with the culture and target audience the company contacted us to create compressed t-shirts for their events. A promotional tool like the compressed t-shirt was the sure fire way to catch the attention of the recipients. “The t-shirts were well received, and people loved them as giveaways. Some people didn’t know they were t-shirts and had to explain that to them that they are compressed shirts,” states Eric Leebow, founder and CEO of Freezecrowd.

Yep, we hear that a lot. People just can’t believe that a t-shirt is packaged to fit in the palm of your hand in such an original way!
Here are some photos of the Tees In Action. One guy loves his tee so much he sleeps with it…